Using the New Products Watchdog

Just a quick post to let you know we’ve added a new worksheet on using the New Products Watchdog on the overview page.

The worksheet is available in the help section but you can download it directly from this link.

Worksheet: Selecting Product Ranges

Just a quick post to say that we’ve added a new worksheet to the help section for mymarketmonitor.com print:

Selecting Product Ranges

Drop us a line if you have a worksheet request.

Beauty Bitz Newsletter

Welcome to our new look Beauty Bitz newsletter

If you’ve any feedback do let us know

Beauty Bitz Newsletter

Welcome to our new look Beauty Bitz newsletter

If you’ve any feedback do let us know

Updated Help Section

This is a quick post to let you know that we have added some additional training resources and worksheets to mymarketmonitor.com print’s help section.

If it’s been a while since you looked at the help section then now is a great time to check it out. In particular the worksheets provide step by step guides to helping you get more out of your reports.

Weekly Beauty Snip

The Summer holidays are drawing to a close, and as skincare regimes become increasingly important in the battle against the Winter blasts you will want to know that Instyle has had the highest % share of skincare editorial this year so far at 32.7%.

That is nearly 10% higher than any other publication.

Have you got a beauty business question we can run a Snip on? We would love to hear from you.

Weekly Beauty Snip

Typically a publication dedicates 24% of its editorial to Colour / Cosmetics.

But Closer magazine bucks the trend with 50%, and Celebrity coverage accounts for 60% of that 50%.

So if you’re a cosmetics brand with a celebrity maybe Closer is worth a closer look?

Have you got a beauty business question we can run a Snip on? We would love to hear from you.

Weekly Beauty Snip

For 2011, year to date comparing same period last year:

Beauty Editors know what their readers want so you will be interested to hear that ‘Face Of’ beauty coverage is up by a massive 204%.

Conversely ‘Editor’s Choice’ an influential driver for any beauty brand is down by nearly 30% so maybe it’s time to take someone out to lunch again!

Hopefully you find our Snipz interesting and we would love to hear from you with any ideas for future Snipz.

Weekly Beauty Snip

As you know we love to show off how much we know about the beauty business so  here is the first of our weekly beauty snip:

Skincare launched 2,694 new products this year to date, more than any other beauty category.

26% of new products this year are skincare products.

L’Oréal UK appoints mymarketmonitor.com online

mymarketmonitor.com-online has been appointed by L’Oréal UK to support their social media communications. The contract will run across all L’Oréal UK brands giving instant, real time access to all digital channels helping L’Oréal manage their online strategies.

L’Oréal UK has been at the forefront of connecting with its stakeholders through digital channels and the appointment of mymarketmonitor.com Online allows the influence of social media to be monitored, evaluated and analysed.

Emma Dawson, Communications Director at L’Oréal UK Luxury Products comments, “Listening and engaging with our audience is crucial and we have embraced the opportunity digital media gives us to communicate with our customers. We have worked with mymarketmonitor.com’s media insight team for some years. Not only are their products market leaders, but the level of service and professionalism they bring with it is key to our decision making”.

Mike Ramseyer, CEO of mymarketmonitor.com comments, “It’s truly a brave new world, giving organisations unprecedented possibilities to find out what issues, products and topics are being talked about and then engage and influence in an open, honest, transparent and friendly way. Effective online monitoring is essential to the process and L’Oréal UK, once again, is ensuring it is ahead of the game”.