9th September 2011
Beauty Snipz
There’s Gold in Them Thar’ Hills.
As you know we love to show off how much we know about the beauty business so thought that you might appreciate receiving our weekly snip.
If national press titles are on your target list, it is worth knowing that nearly 50% of all beauty coverage falls in between pages 25 to 49.
So do you want stand out or be in with the crowd?
Need to know more? Drop us a line and we can dig a little bit deeper!
From the Engine Room
The Price is Write
Our team of analyst looks at over 10,000 piece of beauty coverage a month. Unsurprisingly this means that they know more about whats happening in beauty than just about anyone else. Each week we’ll let you know what they’ve been talking about.
And this week the thought of Katie Price launching a magazine has been sending shudders through the team. We don’t think we’ll be adding this to our reading list just yet but we will be keeping an eye on it. If it become an important title for beauty coverage then we’ll have no choice.
The problem will be finding a member of the team to read it. Maybe Katie will come in and do it for us – she is clearly a fan.
Beauty and the Blogs
Each week we’ll look at some of the most interesting stories from the UK Beauty Blogs:
- The British Beauty Blogger has a very honest post about her relationship with PRs.
- The Yummy Mummy Beauty Blog lists her six summer staples.
- Beauty’s Bad Habit talks about the products she regrets buying.
- I Heart Cosmetics takes us through her pre-holiday beauty preparations.
mymarketmonitor.com
Sean Smith
Mike Ramseyer
Mike Yeoman
Laura Bacharach
