We Are All in Business

Image by grahamc99 via Flickr

You may be running your own one-woman-man-and-a-dog band or heading up the UK arm of a global enterprise or part of a team anywhere in the huge range of companies working in our industry.

We are in all business and fortunately it is the beauty business. Fortunately, because it is surviving the financial storms so well but the underlying pressure of uncertainty is a common thread we all share.

Our view is to keep pushing ahead; keep one eye on the financial weather but keep the focus facing forwards and the result has been an increase in business.

Worksheet: Selecting Product Ranges

Just a quick post to say that we’ve added a new worksheet to the help section for mymarketmonitor.com print:

Selecting Product Ranges

Drop us a line if you have a worksheet request.

Beauty Bitz Newsletter

Welcome to our new look Beauty Bitz newsletter

If you’ve any feedback do let us know

Beauty Bitz Newsletter

Welcome to our new look Beauty Bitz newsletter

If you’ve any feedback do let us know

Updated Help Section

This is a quick post to let you know that we have added some additional training resources and worksheets to mymarketmonitor.com print’s help section.

If it’s been a while since you looked at the help section then now is a great time to check it out. In particular the worksheets provide step by step guides to helping you get more out of your reports.

Weekly Beauty Snip

The Summer holidays are drawing to a close, and as skincare regimes become increasingly important in the battle against the Winter blasts you will want to know that Instyle has had the highest % share of skincare editorial this year so far at 32.7%.

That is nearly 10% higher than any other publication.

Have you got a beauty business question we can run a Snip on? We would love to hear from you.

Weekly Beauty Snip

Typically a publication dedicates 24% of its editorial to Colour / Cosmetics.

But Closer magazine bucks the trend with 50%, and Celebrity coverage accounts for 60% of that 50%.

So if you’re a cosmetics brand with a celebrity maybe Closer is worth a closer look?

Have you got a beauty business question we can run a Snip on? We would love to hear from you.

Weekly Beauty Snip

For 2011, year to date comparing same period last year:

Beauty Editors know what their readers want so you will be interested to hear that ‘Face Of’ beauty coverage is up by a massive 204%.

Conversely ‘Editor’s Choice’ an influential driver for any beauty brand is down by nearly 30% so maybe it’s time to take someone out to lunch again!

Hopefully you find our Snipz interesting and we would love to hear from you with any ideas for future Snipz.

Weekly Beauty Snip

As you know we love to show off how much we know about the beauty business so  here is the first of our weekly beauty snip:

Skincare launched 2,694 new products this year to date, more than any other beauty category.

26% of new products this year are skincare products.

Has Facebook hit its peak?

I’ve just come back from a wedding in Cyprus which, apart from the 24 hours it took to get back to the UK (long story!), was not only a fantastic event but also a great opportunity to make some new friends. As I pondered how adding friends through Facebook had become de rigueur these days I was interested to come across this post on Inside Facebook suggesting that Facebook is seeing a decline in users in early adopting countries.

In particular it suggests that the UK has fallen by 100,000 users in a month. With Mark Zuckerburg predicting Facebook will reach 1 Billion users, is this a sign that Facebook could end up going the way of MySpace and Friends Reunited?